Make Your Fragrance Last All Day

Nothing is more frustrating than applying your favorite fragrance in the morning only to find it's vanished by lunch. Here are proven techniques to maximize your scent's longevity.

Moisturize first. Fragrance clings to hydrated skin. Apply an unscented moisturizer or body oil to your pulse points before spraying. The moisture creates a base that helps the fragrance molecules bind to your skin longer.

Target pulse points strategically. Apply fragrance to warm areas where blood vessels are close to the surface: wrists, neck, behind the ears, inner elbows, and behind the knees. The warmth helps diffuse the scent throughout the day.

Don't rub your wrists together. This is one of the most common mistakes. Rubbing creates friction and heat that breaks down the top notes prematurely, altering the fragrance's intended development.

Layer your scents. If your fragrance comes in a matching shower gel or body lotion, use them. Layering the same scent in different concentrations creates a multi-dimensional effect that lasts significantly longer.

Store properly. Keep your perfumes away from direct sunlight, heat, and humidity. A cool, dark drawer is ideal. Proper storage preserves the integrity of the fragrance molecules and keeps your collection performing at its best.